Is Miley Cyrus’ Racy New Image Alienating Her Fans?
Come August, it will have been a year since former Disney star Miley Cyrus took to what may or may not have been a stripper pole during a performance at the 2009 Teen Choice Awards. The singer has since amped up her campaign to destroy her teen queen image, raising eyebrows with increasingly threadbare ensembles both on- and off-stage that seem to confirm the message in her latest single: She “Can’t Be Tamed.”
But is Miley’s image rehaul good for business? According to the New York Times, not really. Cyrus’ fan base, consisting largely of young girls and preteens, is a lot less interested in the new, sexed-up Miley than one might think. E-Poll Market Research, a brand and celebrity research firm, reports that in a recent online poll, only 24 percent of teens aged 13 to 17 claimed to like Miley, as compared to 45 percent two years ago.
Miley’s probably hoping to tap into new markets with all those belly-baring crop tops and sex shop cut-out dresses. But it probably won’t be as lucrative as the wholesome Hannah Montana world she left behind. Her new album debuted at a disappointing #3 on the Billboard charts in June, moving about 102,000 units. Cyrus’ previous album, Breakout, sold more than three times that amount in its debut week in 2008.
Still, Cyrus doesn’t need to start worrying any time soon. At 17, she’s got plenty of reinventions ahead of her yet.